About Product Labs

We built the core tools at Amazon. We’ve generated results over five years at Product Labs. We can do it for you.

The architects of eCommerce

Product Labs was born over 5 years ago when Brad and Tim left senior positions at Amazon as key architects behind Amazon’s Seller Central and the Third Party Fulfillment Network. Recognizing early on the enormous shift in consumer online shopping behavior they channeled their entrepreneurial passion and eCommerce expertise into the foundation of today’s Product Labs.

Five years later, having managed 500+ brands, half a billion dollars of global Amazon GMV, and 100,000+ ASINs, Product Labs is uniquely positioned with the team, technology, and experience to capitalize on the explosive growth on Amazon.

How we do it

Our proprietary technology platform maps to the impossibly complex architecture of eCommerce. This includes advanced data ingestion, transformation, and enrichment that connects actionable data insights to macro strategy.

We don’t just report the numbers. The Product Labs platform is valuable because it is architected to understand at a fundamental level the drivers of the numbers. With this deeper comprehension we can not just drive sales but predict demand, connect target products to target audiences, optimize for market whitespace, and be prepared for future opportunities. We’ve done it at the biggest corporation in the world; we can do it for you.

Amazon Market —place
Product Labs Framework
Data Enrichment
Customer Insight
Specialized teams
Revenue Growth

Management and Board

Caith has 22 years of investment banking and consumer internet experience. Most recently Caith was at 101 Commerce where he was a part of the Founding Team, President, and Head of M&A. Prior experience includes Deutsche Bank Alex Brown, Robertson Stephens, Yahoo!, Demand Media, and Under Armour.

When he’s not focused on Product Labs Caith is deeply focused on kids athletics and activities where he and his wife generally spend their weekends driving, watching, and coaching their two kids to and in their various sports and kids events. A Midwest native Caith has lived on the East Coast, West Coast, and has been a proud Austin, TX resident for nearly 10 years.

  • BA, Amherst College

Caith Chapman

Chief Executive Officer

Jason has 20 years of Finance experience in a range of investing and operating roles. Jason began his career in investment banking, spent several years in private equity, and has deep experience as CFO in high growth private equity platform companies in a broad range of industries.

In his spare time, Jason coaches his son’s baseball team and supports his daughters’ competitive dance teams. For fun, Jason enjoys fishing, traveling with his family, and cheering for the Buffalo Bills.

  • BS, Providence College

Jason Rich

Chief Financial Officer

Brad has 19 years of experience across the entertainment, finance, and eCommerce industries and the driving force behind his success has always been innovation. Brad founded Product Labs in 2015 after several years at Amazon as a Business Leader overseeing The Amazon Seller Central Platform and Mobile Platform.

Brad believes that to innovate isn’t enough, but it takes hard work and sacrifice to truly change. He uses endurance athletics to stay grounded and remind himself that limits are to be overcome in work and life.

Service to his community and family are also passions for Brad. From hospital settings to ESL instruction, humanitarian aid, and monthly community events Brad enjoys supporting those around him. And most of the time, he brings his kids along to ‘share the love’.

  • MBA, Brigham Young University
  • BA, University of Utah

Brad Moss

Chief Operating Officer

Tim has 20 years of experience in engineering, software development, and business intelligence at Fortune 100 companies, including Amazon, Northrop Grumman, and Capital One. He co-founded Product Labs after nearly 5 years at Amazon where he was a Marketplace Business Leader who oversaw the 3P Fulfillment & Returns Experience and Advertising.

When he’s not focused on Product Labs, Tim enjoys cooking, reading, and leisure activities with his family and friends.

  • MBA, University of Chicago, Booth School of Business
  • BS, University of Illinois
  • BS, Illinois State University

Tim Hughes

Chief Technology Officer

Thomas has 24 years of experience in global manufacturing, design, and brand building at the Fortune 500 level. Thomas is a Founding Member of Process AG—a leading manufacturing and design agency with clients including Skullcandy, The Honest Company, Victoria’s Secret and others.

Thomas’ professional and personal priority is to continue to grow by working with and learning from people he admires. He was drawn to Product Labs by the strength of its founding team. The quality of the team with whom he works is as important as the work itself. For Thomas Product Labs is an opportunity to redefine the consumer eCommerce expectations around core principles of quality manufacturing, product design, and brand.

In his spare time Thomas is deeply focused on community building where he’s founded, led, or contributed expertise to several non-profit organizations that support entrepreneurs and startups. His work in this field focuses on historically underserved demographics in and around Salt Lake City.

  • BA, University of Utah

Thomas Lee

Chief Brand Officer

As a deeply experienced People Operations maven, Jen has spent decades nurturing careers and developing organizational culture. She thrives in environments of rapid growth, both in terms of headcount and financial metrics, and is driven by the challenge of building.

Jen was drawn to Product Labs by the quality of people involved and the foundational priority of building a culture of personal and professional fulfillment. She brings a wealth of experience building People Operations functions in Austin’s technology market including at companies focused on connecting professionals with organizations, consumers with relevant media, and brands with qualified consumers. (The theme of “making human connections” isn’t an accident.)

As her background suggests the only thing Jen’s not interested in is sitting still. So it’s no surprise that her personal time is spent focusing on healthy living (former marathoner, Spartan and CrossFit coach) and self-develoment. Jen most enjoys family time with her teenagers traveling, getting outdoors and attending all their sports events.

  • BA, Texas State University

Jen Cantu

Chief People Officer

Peter is Chairman of the Product Labs Board of Directors and the Chief Executive Officer at SunPower. He has more than 20 years of experience at the intersection of sales, customer experience and digital innovation. Prior to SunPower, Peter served as CEO of Global Direct-to-Consumer for Discovery, Inc., overseeing businesses including Discovery+, Food Network, Magnolia, Eurosport Player and GOLFTV. Prior to Discovery, Peter spent 13 years at Amazon, most recently as vice president leading the Amazon Marketplace where he oversaw the growth in the Third Party ecosystem to several hundred billion dollars of global sales. Peter serves on the Board of Directors of Blue Apron and on the University of Michigan Ross School of Business Advisory Board.

  • MBA, University of Michigan Stephen M. Ross School of Business
  • BA, Michigan State University

Peter Faricy

Chairman of the Board

Mark Jennings is a Managing Partner and co-founder of Generation Partners. He operates out of the firm’s Austin office.

Mark has been an active private equity investor for over 30 years and has served on the Board of Directors of over 30 companies. Prior to founding Generation in 1995 Mark was a General Partner at Centre Partners, a private investment firm affiliated with Lazard Frères & Co. Mark began his career at Goldman Sachs & Co. where he advised companies in the areas of financial strategy, public offerings, mergers & acquisitions and leveraged buyouts.

Active in social causes and in the community Mark is a founding board member of The Musicians Treatment Foundation – a charitable organization that provides surgical and related care for under-insured & uninsured professional musicians so they can maintain their livelihoods regardless of their ability to pay.

  • MBA, Harvard Graduate School of Business
  • BS, The University of Texas at Austin

Mark Jennings

Board Member

John Hawkins is a Managing Partner and co-founder of Generation Partners. He operates out of the firm’s Los Angeles office.

Prior to founding Generation John was a General Partner at venture capital firm Burr, Egan, Deleage & Co. Prior to this, he worked in the Corporate Finance Department of Alex. Brown & Sons, Inc. in San Francisco, where he advised information technology companies in the areas of financial strategy, public offerings and mergers & acquisitions. Earlier, he was a publishing research analyst covering information technology companies for Woodman, Kirkpatrick & Gilbreath – an investment bank which was subsequently purchased by Hambrecht & Quist.

Through Generation and predecessor firms John has 30 years of experience in private equity investing and has served on the Board of Directors of 24 companies. John is active in several charitable organizations and is a member and officer of the Young Presidents’ Organization.

  • MBA, Harvard Graduate School of Business
  • BA, Harvard College
  • John Harvard Scholar

John Hawkins

Board Member

Andrew Hertzmark is a Managing Partner at Generation Partners and operates out of the firm’s Greenwich office.

Mr. Hertzmark joined Generation in 2004 and has served on the Board of Directors of numerous technology and technology enabled businesses. Prior to joining Generation Andrew was an Associate at Galen Partners, a private equity firm focused on growth equity investments in the healthcare industry. Previously Andrew was an Analyst and Associate in the Investment Banking divisions of Dillon, Read & Co and UBS AG, respectively, where he worked on a variety of mergers, acquisitions and capital raising assignments for companies in the healthcare sector. Additionally, Andrew worked in the Business Development Group at Pfizer, Inc. as well as the National Economic Council within the Executive Office of the President of the United States.

Andrew has served as Chairman of the Board of The Wholesome Wave Foundation for over ten years and was also a former Board Member of The New York League for Early Learning.

  • MBA, The Wharton School of Business
  • BA, The University of Pennsylvania

Andrew Hertzmark

Board Member

Join our team

What makes Product Labs work? In short, the amazing people who work here. If you’re ready to work hard and work together, we’d love to hear from you.


This website stores data such as cookies to enable essential site functionality, as well as marketing, personalization, and analytics. By remaining on this website you indicate your consent. Cookie Policy